Privacy Policy
PRIVACY POLICY
INTRODUCTION
Frans Alexander (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information in accordance with the Protection of Personal Information Act 4 of 2013 (“POPIA”) of the Republic of South Africa.
This Privacy Policy explains how Frans Alexander collects, uses, stores, shares, and protects your personal information when you visit our website, make a purchase, interact with us, or use any of our services.
By accessing this website and/or using our services, you consent to the processing of your personal information in accordance with this Privacy Policy.
If you do not agree with this Privacy Policy, you should discontinue use of this website and our services.
1. COMPANY INFORMATION
Frans Alexander
Email: info@fransalexander.co.za
Website: www.fransalexander.co.za
Frans Alexander is the responsible party for the processing of personal information collected through this website and related services.
2. PERSONAL INFORMATION WE COLLECT
We may collect and process the following personal information:
Personal Details
- full name;
- email address;
- telephone number;
- billing address;
- delivery address;
- company name and VAT number where applicable.
Transaction Information
- payment information;
- purchase history;
- invoices and order records.
Technical & Website Information
- IP address;
- browser type;
- device information;
- operating system;
- website usage data;
- cookies and tracking technologies;
- location data where permitted.
Communication Information
- customer service correspondence;
- enquiries;
- feedback and reviews;
- marketing preferences.
Providing personal information is voluntary; however, failure to provide certain information may prevent us from processing orders or providing services.
3. HOW WE COLLECT PERSONAL INFORMATION
Personal information may be collected:
- when you place an order;
- when you create an account;
- when you subscribe to newsletters or marketing;
- when you contact us;
- when you browse our website;
- through cookies and tracking technologies; or
- through social media interactions or third-party integrations.
4. PURPOSE OF PROCESSING PERSONAL INFORMATION
We process personal information for lawful and legitimate business purposes, including:
- processing and fulfilling orders;
- arranging deliveries and courier services;
- communicating with customers;
- processing payments and issuing invoices;
- customer support and after-sales service;
- fraud prevention and risk management;
- improving website functionality and user experience;
- conducting analytics and performance monitoring;
- complying with legal and regulatory obligations; and
- sending marketing communications where consent has been provided.
We will only process personal information for purposes compatible with the purpose for which it was collected.
5. COOKIES & TRACKING TECHNOLOGIES
Our website may use cookies, web beacons, tags, and similar technologies to:
- improve website performance;
- remember user preferences;
- analyse traffic and browsing behaviour;
- personalise content and advertising; and
- support security and fraud prevention.
Users may disable cookies through their browser settings, although certain website features may become unavailable.
6. SHARING OF PERSONAL INFORMATION
We may share personal information with trusted third-party service providers where necessary to operate our business, including:
- payment gateways;
- courier and logistics providers;
- website hosting providers;
- marketing and email platforms;
- analytics providers; and
- professional advisers.
Personal information may also be disclosed:
- where required by law;
- to comply with legal processes;
- to protect our rights and property; or
- to prevent fraud or unlawful activities.
We do not sell or trade personal information to third parties.
7. INTERNATIONAL TRANSFERS
In certain circumstances, personal information may be transferred to service providers located outside South Africa.
Where cross-border transfers occur, Frans Alexander will take reasonable steps to ensure that adequate protection measures are in place and that such transfers comply with POPIA requirements.
8. DATA RETENTION
We retain personal information only for as long as necessary to:
- fulfil the purpose for which it was collected;
- comply with legal, tax, accounting, or reporting obligations; or
- resolve disputes and enforce agreements.
Where information is no longer required, it will be securely deleted, destroyed, or de-identified.
9. SECURITY OF PERSONAL INFORMATION
Frans Alexander takes reasonable technical and organisational measures to protect personal information against:
- unauthorised access;
- loss;
- misuse;
- alteration;
- disclosure; or
- destruction.
While we take all reasonable precautions, no electronic transmission or storage system can be guaranteed completely secure.
10. YOUR RIGHTS UNDER POPIA
In accordance with POPIA, users have the right to:
- request access to personal information held about them;
- request correction or updating of personal information;
- object to certain forms of processing;
- request deletion of personal information where applicable;
- withdraw consent where processing is based on consent; and
- lodge a complaint with the Information Regulator of South Africa.
Requests relating to personal information may be submitted to:
Email: info@fransalexander.com
11. DIRECT MARKETING
Frans Alexander may send promotional communications relating to products, launches, offers, or services where:
- the user has provided consent; or
- otherwise permitted by law.
Users may unsubscribe or opt out of marketing communications at any time by:
- using the unsubscribe link in communications; or
- contacting us directly.
12. CHILDREN’S PRIVACY
Our website and services are not directed at persons under the age of 18 years.
We do not knowingly collect personal information from minors without appropriate parental or legal guardian consent.
13. THIRD-PARTY WEBSITES
This website may contain links to external websites.
Frans Alexander is not responsible for the privacy practices, policies, or content of third-party websites.
Users access third-party websites at their own risk.
14. BREACH NOTIFICATION
In the event of a data breach affecting personal information, Frans Alexander will take reasonable steps to:
- investigate and contain the breach;
- notify affected individuals where required; and
- comply with applicable legal obligations under POPIA.
15. CHANGES TO THIS PRIVACY POLICY
Frans Alexander reserves the right to amend or update this Privacy Policy at any time.
Any changes will become effective upon publication on this website.
Continued use of the website following amendments constitutes acceptance of the revised Privacy Policy.
16. GOVERNING LAW
This Privacy Policy is governed by the laws of the Republic of South Africa, including the Protection of Personal Information Act 4 of 2013 (“POPIA”).
CONTACT
For any questions relating to this Privacy Policy or the processing of personal information, please contact:
Frans Alexander
Email: info@fransalexander.co.za
Website: www.fransalexander.co.za
Date of last update: 8 May 2026